The ROI of user experience

UX – why bother?

How can you evidence the value of user experience to build the business case for UX across your organisation? With our ROI of user experience infographic, that’s how!

View it below this blurb – and it’s also available to download.

Is UX built-in to your product strategy?

While companies are becoming more and more aware of the importance of UX, in many cases we see that the development, marketing and UX teams simply aren’t talking to one another. And as our Infographic shows, without considering UX in a product strategy, organisations stand to miss out on quantifiable business gains.

Investing in UX is an effective way to save valuable employee time. More importantly, investing in UX at the start of projects, as well as within the company as a whole, can minimise unnecessary work – leaving your employees to spend their time on more strategic and productive projects.

UX mismanagement a factor in project failures

Approximately 15% of IT projects will be pulled before completion. And 25% of the reasons for this project failure are related to UX mismanagement.
Reasons for project failure include:

1. Badly defined requirements
2. Lack of alignment between the needs of management, developers and most importantly, the users
3. Conflicts of interest among stakeholders.

On the other hand, a software project that integrates UX into the development and design process is significantly more likely to see demonstrable investment return.

The ROI of user experience – the stats

For more stats on the ROI of user experience that you can’t afford to ignore, view, download and share our infographic with your team.