Understanding UX barriers to investment account onboarding
Our client, an investment management company, had made incremental changes to their digital onboarding journey over a number of years. With data ...
The CBBC website has been around for over 15 years and offers a variety of entertainment for children, including over 70 games that can be played online via mobile, tablet or desktop. These range from ‘quick play’ to longer bespoke games and include both branded and unbranded experiences with a breadth of different characters.
In line with the BBC’s ongoing efforts to improve their services for users, the games team wanted to inform the future strategy and evolution of their CBBC games portfolio. They commissioned System Concepts to conduct research with 6- to 10-year-olds, to explore the following objectives:
To reflect the diverse audience of CBBC, we recruited 24 children from across the UK with a mix of age, gender, ethnicity, and frequency with which they played web-based games. Conducting remote research with children meant that we had to think carefully about our methodology, coming up with effective ways to build a rapport and keep them engaged across several topic areas. This resulted in us taking a two-stage approach to the research:
Whilst children’s love for CBBC games was clear from the research, our multi-faceted approach provided us with a wealth of data that we were able to pull together into robust insights.
Our final report provided a window into the digital lives of 6- to 10-year-olds and outlined clear opportunities and risks for the future of the CBBC website. We also delivered engaging visuals including: a heatmap where participants had pinned games that looked cool and uncool; hand drawn designs for new game ideas; and video highlight reels for key areas of interest. This allowed stakeholders to immerse themselves in the minds of children, without having to take time out of their busy schedules to observe 12 hours of sessions!
If you’d like help running research sessions with children, please get in touch. You can never predict what they’re going to do or say!
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