Exploring young people’s response to healthier food on-the-go and the SMASH app concept
Working with Guy’s and St. Thomas’ charity, Nonon and SMASHco, the goal of our user research was to understand: Does the SMASH app have the ...
Insights into how the BBC’s diverse workforce collaborates, coordinates and communicates at work is pivotal to ensuring positive user experiences. We were hired to conduct user research to further this understanding.
The completed surveys revealed different user patterns and categories. We selected people for a diary study, and then interviewed a subset. After quantitative data analysis, our creative design team got to work, visualising 5 user types with maps.
Through our creative data visualisation, user types and maps enable the BBC Enterprise Systems IT team to rethink the use cases in particular business areas.
Dr Karen Yunqiu Li of the BBC says, “We used it as a conversational piece to show people the starting point of multiple use cases, that they can build on top of the modes of working.”
Paul Thorpe, our Creative Services Director, summarises, “We wanted to produce designs that would enhance the data findings, make the 5 user types meaningful and easy to communicate, and capture the imaginations of those with the power to implement change.”
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Working with Guy’s and St. Thomas’ charity, Nonon and SMASHco, the goal of our user research was to understand: Does the SMASH app have the ...
By combining high-quality research and design skills, we allowed Les Mills to connect with their customers from across the globe. The final personas ...
As part of their ongoing work to improve the user experience of their online video players, the BBC wanted to conduct research with a range of users ...