Exploring young people’s response to healthier food on-the-go and the SMASH app concept
Working with Guy’s and St. Thomas’ charity, Nonon and SMASHco, the goal of our user research was to understand: Does the SMASH app have the ...
Amadeus’ e-Retail product is one of the world’s most widely used airline internet booking engines. We delivered business critical usability testing when the company committed to implementing a tablet-first design approach.
“System Concepts always offer really good insights on the best way to approach a specific research issue. Their knowledge is so valuable.”
Marina Castejón Ramírez, Usability Specialist for e-Retail, Amadeus
We were tasked with conducting user tests and advising on the information architecture, testing the effectiveness of alternative designs within a small area of tablet screen real estate. We were also asked for insights on different users’ level of knowledge of tablet specific gestures and features.
For product designers, the data provides a solid, evidence-based foundation on which to proceed. For developers, this data makes it easier to understand the need to develop something that may be more technically challenging, in order to enhance the user experience. And for product marketing, it means Amadeus can showcase the best possible product interface to clients and prospects.
“Knowing that our products are based on expert user tests and research, and that we’re working on tablet interfaces, makes a big impact. Airlines value our effort to be an innovative and technically advanced partner.”
Marina Castejón Ramírez, Usability Specialist for e-Retail, Amadeus
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Read a case study about how we assist Amadeus on the accessibility front.
Working with Guy’s and St. Thomas’ charity, Nonon and SMASHco, the goal of our user research was to understand: Does the SMASH app have the ...
By combining high-quality research and design skills, we allowed Les Mills to connect with their customers from across the globe. The final personas ...
Our UX team’s always up for a challenge. So when a leading multi-national professional services client talked to us about a failing e-learning ...