Amadeus: usability testing of tablet-first design

User Experience & Usability

Usability testing enhances the iterative, tablet-first design of airline industry e-Retail product

Amadeus’ e-Retail product is one of the world’s most widely used airline internet booking engines. We delivered business critical usability testing when the company committed to implementing a tablet-first design approach.

“System Concepts always offer really good insights on the best way to approach a specific research issue. Their knowledge is so valuable.”
Marina Castejón Ramírez, Usability Specialist for e-Retail, Amadeus


Amadeus LogoWe were tasked with conducting user tests and advising on the information architecture, testing the effectiveness of alternative designs within a small area of tablet screen real estate. We were also asked for insights on different users’ level of knowledge of tablet specific gestures and features.

What we did

  • Amadeus eRetail user interface on a tabletCreated accurate scenarios and straightforward questions for participants.
  • Multiple rounds of user testing of different tablet designs.
  • Rapid turnaround between testing cycles, enabling Amadeus to implement and test iterative design changes.
  • Utilised different methodologies and techniques as workarounds for designs that were at varying stages of development.


hand using tablet For product designers, the data provides a solid, evidence-based foundation on which to proceed. For developers, this data makes it easier to understand the need to develop something that may be more technically challenging, in order to enhance the user experience. And for product marketing, it means Amadeus can showcase the best possible product interface to clients and prospects.

“Knowing that our products are based on expert user tests and research, and that we’re working on tablet interfaces, makes a big impact. Airlines value our effort to be an innovative and technically advanced partner.”
Marina Castejón Ramírez, Usability Specialist for e-Retail, Amadeus

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More about our work with Amadeus

Read a case study about how we assist Amadeus on the accessibility front.

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