Alzheimer’s Society UX case study

User Experience & Usability | April 2018

alzheimers society website displayed on laptop screen

Applying UX to improve digital services

As the UK’s leading dementia charity, Alzheimer’s Society is striving to find new treatments and, ultimately, a cure for dementia. We worked with the charity, providing expert website user research to help accelerate improvements in its digital services.

“System Concepts helped us continue to establish and grow our culture of evidence led, inclusive, user-centred work. Their additional accessibility expertise was invaluable.”

Rik Williams, User Experience Architect, Alzheimer’s Society


The immediate challenge was to provide website user research to inform Alzheimer’s Society’s website redesign and the transition to a new CMS system. Enhancing the accessibility and effectiveness of its digital support and resources was the ultimate goal.

Website user research: what we did

We focused our website user research on four key themes:

  • alzheimers society logoFinding information
  • Ease of navigation
  • Content and layout
  • Language

Our methodology included contextual research, running face-to-face sessions in people’s homes. We evaluated different user journeys, gaining insights across a variety of user groups. “Recruitment is always a challenge with harder to reach groups, but System Concepts handled it really well,” says Rik Williams.


We delivered a detailed report, with actionable recommendations for accessibility and usability improvements.

researcher organises post it notes on wallRik Williams also cites an important ‘softer’ benefit of the website user research project: it has helped establish a culture at the charity around the value of user research, and user centred design practice. “System Concepts’ flexible and inclusive approach involved observers and other stakeholders from the charity. This gave them valuable project exposure, adding value to our internal culture, and was really helpful to us,” he says.

More like this

Tablet usability research: case study

Just Eat: establishing a usability baseline to drive improved UX A world leader in online and mobile food ordering, Just Eat operates across 13 ...

Customer journey mapping: case study

UX drives innovation for Amadeus ePower Amadeus ePower is a customisable online booking engine used by travel agents and travellers. We undertook ...