Alzheimer’s Society UX case study

Applying UX to improve digital services

As the UK’s leading dementia charity, Alzheimer’s Society is striving to find new treatments and, ultimately, a cure for dementia. We worked with the charity, providing expert website user research to help accelerate improvements in its digital services.

Challenge

The immediate challenge was to provide website user research to inform Alzheimer’s Society’s website redesign and the transition to a new CMS system. Enhancing the accessibility and effectiveness of its digital support and resources was the ultimate goal.

Website user research: what we did

We focused our website user research on four key themes:

• Finding information
• Ease of navigation
• Content and layout
• Language

Our methodology included contextual research, running face-to-face sessions in people’s homes. We evaluated different user journeys, gaining insights across a variety of user groups. “Recruitment is always a challenge with harder to reach groups, but System Concepts handled it really well,” says Rik Williams.

Benefits

We delivered a detailed report, with actionable recommendations for accessibility and usability improvements.

Rik Williams also cites an important ‘softer’ benefit of the website user research project: it has helped establish a culture at the charity around the value of user research, and user centred design practice. “System Concepts’ flexible and inclusive approach involved observers and other stakeholders from the charity. This gave them valuable project exposure, adding value to our internal culture, and was really helpful to us,” he says.