User Testing

user testing concept represented by coloured miceThe key to good design 

Testing your product or service with your users is an invaluable part of the design process. It will identify usability problems and highlight ways to improve the users’ experience. User testing has been shown to increase conversion rates, reduce development time/costs and create greater customer loyalty.

Tailored approach to user testing

Talk to us about your requirements, budget and stage of design, and we will find an approach to match. You may work using agile development and require low-cost, quick turnaround insights, or you may need large scale international user testing. You may only have design concepts or low fidelity prototypes, or you may want to test a functioning prototype or launched website. Whichever it is – we can help.

Expert user testing consultants

A toolkit of user testing techniques 

Our consultants use a variety of techniques including:


  • Think aloud 
  • Listening labs 
  • Projective techniques 
  • Experience mapping 
  • Rating scales 
  • Card sorting 
  • Eye tracking

We’re used to running tests with lots of different types of users, from tiny tots to silver surfers, and shopping addicts to hedge fund managers. We can do this at our two purpose-built usability labs in Central London, at your office, remotely (for hard to reach users) or in the users’ own environment.

Our expert consultants tailor how we present findings and insights back to you, according to how you will use them. So, whether you need a detailed user testing report, an executive summary, an infographic or a customer journey map, our researchers and designers will deliver exactly what’s needed.