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Naomi Banks

Senior UX Consultant

Naomi holds a first-class Masters degree (MDES) in Product Design from Sheffield Hallam University. With a background in co-design research, Naomi has a strong passion for accessible, user-centred design.


After several years of working at a university research institution as a Design Researcher, Naomi has developed a wide range of user centred methodologies and co-design expertise. Working on a variety of projects from product design and manufacturing, all the way to user testing and researching for medical devices, Naomi has experience in all aspects of project work, but particularly on how best to understand user needs.


With a product design background, particularly in healthcare, Naomi is eager to always ensure the user achieves maximum usability with all products. Her passion has now led her to a UX based role ensuring that all users are given a voice and can ensure the successful usability of future products for both users and clients.

Naomi Banks
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Specialist areas:

  • User-centred primary research – exploring the extent of user needs through methods such as workshops, focus groups and interviews.

  • Graphic design – conveying aspects such as concept information or research through clear and visual illustrations; making information much more digestible for all stakeholders

  • Product design – including designing key elements and activities for user workshops to gain the best insights and perspectives, as well as being able to identify key design pros and cons

Related Projects

Our client, Amadeus asked us to research and create effective user personas for the evolving travel market, focusing specifically on the agencies and travel consultants.

Creating effective user personas for the evolving travel market

BP (British Petroleum) is a global player in the oil and gas business. It engaged our ergonomics consultants to assist the company’s transition to a new petrophysical software platform.

BP adopts User Centred Design approach to software transition

As part of Global Accessibility Awareness Day, we conducted a free expert usability review of the Early Shakespeare online trial created by SEN Assist.

Expert review of an interactive learning tool

Wellcome Trust’s launch of its Mosaic online publication has proved a triumph: almost 10 million people across the world read Mosaic’s original articles in its first year. System Concepts provided expert insights and UX services, helping to power this success.

Wellcome Trust publication success built on user research and testing

CrownPeak provides digital quality management solutions for leading global corporations including Shell, Sony and KPMG. These give senior corporate managers high level website optimisation and compliance assessment capabilities, while hands-on web managers gain detailed tools for identifying and resolving issues.

Delivering value through a structured UX programme

Amadeus’ e-Retail product is one of the world’s most widely used airline internet booking engines. A white-label solution deployed on hundreds of airline industry websites, e-Retail is the vital connection between airlines and travellers, powering transactions and revenue. When Amadeus committed to taking a tablet-first approach to the redesign of e-Retail, it engaged us to deliver business critical usability testing.

Iterative usability testing to enhance a tablet-first design for Amadeus

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