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Katherine Lee

Joint Managing Director (UX)

Katherine is the joint managing director at System Concepts, having joined the company in 2005. She holds a first class honours degree in Ergonomics from Loughborough University, a project management qualification, and a certificate in executive business administration.


Katherine specialises in conducting user research, facilitating strategic workshops and managing large scale projects, with high profile clients both in the UK and internationally. She heads up a team of highly experienced and dynamic UX researchers whilst providing managerial support and strategic direction for the business as a whole.


She has worked across a wide range of industries including travel, telecom, e-commerce, media and finance. And she has run user research with a broad range of people including children, teenagers, people with disabilities, senior stakeholders and older generations.

Katherine Lee
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Specialist areas:

  • Project management of large international UX contracts

  • Enterprise UX and B2B products

  • Journey mapping

  • Design Sprints

  • In context research and ethnographic methodologies

  • Creating and facilitating user and stakeholder workshops.

Related Projects

Our client, Amadeus asked us to research and create effective user personas for the evolving travel market, focusing specifically on the agencies and travel consultants.

Creating effective user personas for the evolving travel market

Our client, an investment management company, had made incremental changes to their digital onboarding journey over a number of years. They wanted to identify the pain points in the journey, in order to find ways to address any shortfalls and improve conversion. 

Understanding UX barriers to investment account onboarding

We applied our accessibility expertise to support Vodafone in advancing their accessibility goals.

Building Inclusive Experiences: Profiles, Journeys, and Empathy Workshops

Understanding how people engage with content to drive participation for the BBC

Ongoing Financial Customer Experience Research

Research and ideation for a new travel management platform

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