Frances holds a first-class degree in BSc (Hons) Design Ergonomics from Loughborough University. She has a passion for using research to drive user-centred design, and is committed to delivering innovative yet simple solutions.
With several years’ experience providing user insights, Frances can efficiently conduct research using a range of methods including interviews, observational analyses and focus groups. She enjoys working with diverse groups of users to uncover detailed preferences and needs, which she can concisely articulate back to the client, and translate into expert recommendations.
Having previously worked as a human factors specialist for a premium automotive manufacturer, Frances has experience interacting with international customers, consistently delivering a best-in-class experience.
Frances specialises in:
- Generative research: creative focus groups, one-on-one interviews, competitor benchmarking and personas
- Evaluative research: interviews, questionnaires, usability testing, observational analyses and focus groups
- Synthesising data into concise recommendations
- Communicating visually through infographics, video, wireframes and customer journey maps