Working with Guy’s and St. Thomas’ charity, Nonon and SMASHco, the goal of our user research was to understand: Does the SMASH app have the ...
Wellcome Trust publication success built on user research and testing
Wellcome Trust’s launch of its Mosaic online publication has proved a triumph: almost 10 million people across the world read Mosaic’s original articles in its first year. System Concepts provided expert insights and UX services, helping to power this success.
“The relationship with System Concepts has been very active. Their work has had a massive bearing on how the website is presented and functions.”
Nancy Willacy, Lead User Experience Practitioner, The Wellcome Trust
The Wellcome Trust identified a market opportunity to launch an online scientific publication aimed at non-specialised public and opinion-former audiences. We were brought on board at an early stage to provide user research expertise, audience insights, and a deeper market understanding.
What we did
We’ve delivered a series of user experience and usability programmes since 2012. These encompassed:
- User research and testing.
- Early stage product development, using vox pops and a diary study.
- Post-launch usability testing, plus investigation of specific issues identified by client.
- Product tuning: utilised our specialist user research lab to deliver insights on online behaviour.
Our findings and recommendations provided vital market knowledge and strategic insights.
Wellcome Trust’s Lead User Experience Practitioner, Nancy Willacy, says, “I don’t have any qualms about sharing reports with the rest of the organisation because I know that they stand up to scrutiny. That’s really important to me.”
Could your business benefit from expert UX insights?
For friendly advice on how we can help your business, just get in touch.
More like this
By combining high-quality research and design skills, we allowed Les Mills to connect with their customers from across the globe. The final personas ...
As part of their ongoing work to improve the user experience of their online video players, the BBC wanted to conduct research with a range of users ...