Creating empathy and identifying user needs for vulnerable customers in Financial Services
Our client wanted to better understand a sub-set of vulnerable customers, to build empathy and identify the crucial user needs to consider for this ...
Wellcome Trust’s launch of its Mosaic online publication has proved a triumph: almost 10 million people across the world read Mosaic’s original articles in its first year. System Concepts provided expert insights and UX services, helping to power this success.
“The relationship with System Concepts has been very active. Their work has had a massive bearing on how the website is presented and functions.”
Nancy Willacy, Lead User Experience Practitioner, The Wellcome Trust
The Wellcome Trust identified a market opportunity to launch an online scientific publication aimed at non-specialised public and opinion-former audiences. We were brought on board at an early stage to provide user research expertise, audience insights, and a deeper market understanding.
We’ve delivered a series of user experience and usability programmes since 2012. These encompassed:
Our findings and recommendations provided vital market knowledge and strategic insights.
Wellcome Trust’s Lead User Experience Practitioner, Nancy Willacy, says, “I don’t have any qualms about sharing reports with the rest of the organisation because I know that they stand up to scrutiny. That’s really important to me.”
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