Michelle joined System Concepts in April 2017. She has a keen interest in human behaviour and culture, leading her to gain a BSc in Anthropology from University College London.
Prior to joining us, Michelle spent several years building her research experience in both the private and non-profit sectors. She is well versed in qualitative and quantitative research methodologies, and has worked on the development of different digital products across desktop and mobile platforms.
Michelle specialises in:
- Planning and moderating user testing and interviews
- Contextual research methodologies
- Using Google Analytics to complement other user research methodologies
- Drafting surveys and analysing results