International User Experience

Successful international products must combine a global design with local adaptations to reflect different cultural influences, language and working methods.  Involving local users, in their own country, speaking their own language is the key to successfully combining global and local needs.

We offer a full range of international user experience services from initial requirements capture through to final usability testing, using our own multi-lingual consultants for the following languages:

Benefits

We use our own multi-lingual usability consultants to ensure:

• Consistent, reliable methodology and interpretation across languages and countries
• Reports and presentations delivered to System Concepts' high standards
• Efficient project management with one point of contact and one set of management fees.

Our approach

• We use our own multi-lingual London-based consultants
• We hire suitable test facilities in the target country and arrange for participant recruitment
• Our consultants travel to the test sites to conduct the study
• Results are presented in a clear, practical, actionable format
• Depending on the language mix and your priorities, we offer two alternative testing formats:
  • If time is critical, we can conduct multi-language testing in different locations simultaneously
  • For maximum consistency between locations, we have a number of consultants with different language mixes, so the same consultant conducts the testing across several locations.
• Other languages can be accommodated using partner agencies or interpreters.

Typical projects

Companies we have conducted international UX studies for include:

• Amadeus: participatory design, user testing and user research across Europe, Asia and North America
• Hewlett Packard: focus groups, usability testing of software and hardware, participatory design, out of box experience testing, competitor comparison testing (Germany, France, Netherlands)
• Microsoft: focus groups, usability testing, proof of concept studies, participatory design, ethnography (Germany, France, Korea, Japan, China)
• Motorola: out of box experience testing, competitor comparison testing (France)
• Samsung: out of box experience testing, comparative product testing, participatory design (France, Germany, Korea, Italy)
• Western Union: usability testing (Netherlands)
• Ricoh: usability testing: software and hardware (France, Germany)
• Orange: usability testing (France)
• Kodak: usability testing (Germany)

Products tested include:

• A wide range of software, including internet/intranet sites, drivers, operating systems, application software etc
• Mobile phones
• Printers, PCs, digital cameras
• Set-up and installation guides, trouble shooting instructions etc.

Other pages you might find useful

• Read our Tips on International Usability Testing
• We offer an in-house training seminar on Localisation vs Globalisation : Making the Trade-off
• Find out more about Whan Stransom our lead International Usability Consultant

For more information on any of our services, please contact us