Introduction to User Centred Design

Getting the business benefits

User centred design techniques help you understand your users better and design effective, efficient and satisfying products and systems.  The benefits include:

• increased sales
• improved customer satisfaction
• better productivity
• increased sales conversion rates
• projects completed to time and budget
• no expensive last minute revisions.

This one day course introduces techniques to help you understand who your customers are and what they want from your end-product.

Who should attend?

This introduction to user centred design is suitable for anyone who is involved in specifying how a system or product will look and function.  This could include managers, engineers, designers, developers and analysts from IT, commercial or marketing functions.

What skills and information will you learn?

After successfully completing this user centred design course, you will be able to:

• Appreciate how understanding your customers will make it easier to do your work
• Incorporate usability principles into your development process for any system or product, even those with very tight deadlines
• Apply international standards in user centred design (ISO 9241)
• Appreciate usability best practice in evaluation (heuristic evaluation).

Course content

This course provides theory, examples and hands-on activities for participants to practice their new skills. The course content includes:

• Applying the principles of user centred design to your business
• Guidelines and Standards
• An introduction to:
  • knowing your target users and profiling them
  • capturing their requirements
  • translating requirements to conceptual design
  • release criteria
• The fundamentals of measuring and testing usability.

Course information and how to book

This one day course is offered in-house and can be customised to include design processes, procedures and examples from your own business.  The maximum number of participants per course is 12 and prices start from £150 + VAT per head.  Customisation costs £1,500 per course.

What did previous participants think?

The (User Centred Design) course was an excellent introduction to the basic principles of assessing and incorporating the requirements of users into both systems and visual design processes.  We were already using some of the techniques covered in the course. Now we have a more structured way of working with those techniques, and new techniques too. In addition we also now have the confidence to explain the benefits to colleagues.  The benefits of using user centred design have been very evident in the work we have produced since the attending the course. I would recommend it highly to anyone designing processes, systems or websites.

James Walters, Senior Web Designer, Fitness Professionals Ltd

Leslie was friendly, knowledgeable and provided clear instructions.  I am starting at the front end of a new project next week and will find this an excellent grounding to get the project going.

Enthusiastic and informative.  A thorough approach to the requirements of the team in training.

Very personable.  She also has practical experience in design and was able to use real experiences in explanation.

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