User Centred Design Helps Ordnance Survey Map the Future
System Concepts provided customised user centred design training to members of Ordnance Survey's Research & Innovation and Marketing areas.
Ordnance Survey has been providing accurate, reliable and detailed geographic information for business and leisure use for more than 200 years. Today they are a dynamic, modern organisation employing over 1400 people whose business strategy is to be the content provider of choice for location-based information in the new information economy.
A key goal of their strategy is ‘to develop a better understanding of the aims, objectives and applications of our users and customers to further refine the data and information we supply and thereby make it easy to adapt, use and exploit, not only today but next year and beyond.’
System Concepts worked with Ordnance Survey to help them meet this goal, providing customised user centred design training to members of their Research & Innovation and Marketing areas. The two day training course was customised to provide activities and examples based on on-going or completed OS projects, ensuring that the content was immediately relevant to participants and applicable to their role in the business.
By the end of the course, the participants had learnt the skills required to:
- promote the benefits of user centred design within Ordnance Survey (OS)
- identify current users of OS data and potential users who could increase OS’s target market
- identify why users choose OS data
- identify existing and potential users’ information needs
- carry out various data collection techniques
- develop prototyping techniques
- conduct user trials with prototypes
What did the client say?
The course was extremely well received, demonstrated by the comments from our course feedback forms:
I think the course will be immensely valuable when we go back and apply the techniques learnt
The presenter was very clear and concise, the activities were superb and at the right time to engage the brain some more. I came away with something I didn’t know beforehand. Thank you.
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We appreciated the thoroughness with which you conducted the research and tabulated the results. The detail in the report exceeded expectations.
David Maltz, Director, Device Technology, Novartis Pharma