Transport Direct website wins Gold Award

The Transport Direct website, developed by the Atos Consulting led consortium, has won the prestigious Gold Award for Electronic Trading presented by the Management Consultancies Association (MCA) and Management Today magazine.

Transport Direct is a unique new travel information and journey planning web site for Great Britain which aims to provide travellers with information on the best way to travel from A to B using both private and public transport.  System Concepts have been involved from the start of the project, providing expert guidance on usability and accessibility on behalf of Transport Direct.

From the beginning, the Transport Direct team have recognised the need for effective targeting of users and their transport needs.  Crucially this audience will include those people who are deemed socially excluded in the area of travel and transport information.

System Concepts started by characterising the initial target audience and identifying the tasks they would want to perform.  This contributed to the Atos Consulting development of different prototypes which we evaluated for both usefulness and usability.  Most recently we have conducted usability and accessibility tests on the first release of the website, including testing with users with a range of physical and learning disabilities.  Details of this testing programme are shown in our case study Building an accessible transport website.

We are delighted that our input has helped the Department for Transport and Atos Consulting win this prestigious award and look forward to the continued success of this initiative.

For more information on System Concepts' usability services please contact Ben Luff on  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .